GoPro has found a new way to wring cash from the massive hub of stunning videos its users have filmed with the sporty clip-on camera
The camera maker is buying up the rights for the cream of the crop of these clips and flipping them to advertisers through a subscription-based portal much like Getty Images or the Associated Press image library.
Video prices range upwards of $1,000 per clip, depending on how the company uses and distributes it and the cost of clearing likenesses of athletes and other people caught on tape, GoPro spokesperson Lara Sasken told Mashable. The company would not say what portion of the money goes back to the video creator. Read more…
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